As I liked words,
I thought one day I’d be a Journalist …
As I also liked images,
I became a Photographer
and my favorite activity has been “capturing” the day-to-day life through the lens…

In the early 80’s, I combined my two passions:
words came to be called “Head-line, Base-line, Body-copy”
and pictures were specially created by other Professionals.
Both text and image become perfectly associated with each other.

For The Special Purpose of Advertising.

How does the ink get on the paper?
How do the images appear?
Finding the answers to these questions,
through my profession of Print Producer,
has been my passion for the past 30 years.
And the one question that I still ask myself every day is:
“How is it made ?”

I have worked in small and large offices and have had to assume responsibility and learn to make decisions under pressure.
I have also developed organizational skills and my technical knowledge of Production is strong and constantly up-to-date.

My contact with suppliers has been based on confidence and trust.
They are real Partners working for the realization of the Creative Project. The ultimate goal being the search for the best quality coupled with the best price.
I strongly believe in getting projects done on time and on budget.