From a Catalog to a Newspaper Insert or Promotional Folder,
the technical constraints are often numerous because
of the Production Process by rotary press and also how they will be delivered
either to letterboxes or as stitched or glued magazine insert.
Large or nationwide print runs require careful planning
even before the paper is manufactured.

Tiny differences in the weight or quality of paper
(such as wood fibre content, whiteness, brightness or opacity) may have
a substantial impact on the budget but on the other hand
the finished product will be superior.